Product analytics
made easy for SMBs
The quick, friendly, and affordable way to get the key product metrics you need to accelerate your business. No code, no fuss, no clutter, and no analytics expertise needed.
We are currently onboarding companies on a rolling basis. Thank you for your patience.
Attract and retain more customers
Start making data-driven decisions in seconds with automatically generated reports
Find product-market fit
Where do my users get stuck? How fast do they get value? How often do users come back? Are my users converting to revenue? Are they dropping off? Answer questions like these in seconds, so you can retain and convert more users to paying customers.
Ship and support features that users want
See which features are the most sticky and which ones are not. Understand how your users are engaging with your product. Tweak and invest in product areas that bring customers back.
Understand how your product is loved
Do users tell others? How many new users are coming from referrals? Is your product's usage spreading across a company? Leverage your most valued users to accelerate your startup's growth.
Code-Free Event Capture
Auto-generated Reports
Blazingly Fast
Point & Click User Flows
Visually Tag High Value Actions
Insanely Secure
Built for Everyone



Analytics has never
felt (or looked) this good
Easy
You install the snippet.
Squid takes care of the rest.
Fast
Get results in the same time it takes other products to register.
Precise
Say goodbye to analytics bloat and useless charts.
Getting started is easy
Squid turns any product into a rich beautiful dashboard of actionable data
Step 1
Add our snippet
It's a single line of code that works with every site and web app. Once installed it automatically captures and tags your user's events.
Step 2
Visually label your events
In just a few quick steps, you can create funnels, user journeys and label high value events and actions. No coding and wasting your developer's valuable time.
Step 3
See your stats
Squid automatically captures and sorts your user events across your website and web app and instantly starts showing your real-time product data.

We keep our pricing simple too!
Get the information you need about your product without wasting your time. Start with a 30-day free trial of Squid Growth or jump right into Squid Starter for free.
Starter
$0
per month
up to 1 Million monthly events
Everything you need to get going
1 million events per month
1 project (web application and website)
1 user journey mapping/flow
1 external data connection (i.e., Slack)
3 month data retention
15 custom labeled events
code-free data auto-capture & tagging
dashboards and analytics
Growth
$49
per month
up to 1 Million monthly events, then $.00015/event thereafter
Unlimited access for scale
unlimited events
unlimited projects
unlimited journeys
unlimited connections
unlimited data retention
unlimited labeled events
site performance & security metrics
priority support
Frequently Asked Questions
You've got Qs, we’ve got As.

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